Swot Analysis Essay
According to John and Frank (2005), SWOT analysis is a very important tool to evaluate the opportunities in environment, the strengths and weaknesses of resources, they all related to the culture of organization; rather, the evaluation should consider the influences on change of strengths that may relate to competition and needs of the environment.
SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. Additional acronyms using the same components include TOWS and WOTS-UP.
SWOT Summary A critical evaluation denotes the company’s limitations as being inferior to its recognizable strengths and lucrative opportunities. The company seems to have laid a firm and reasonably unshakeable foundation that will propel it to greater heights for a long time. References Adhengo, B. (2011). Creativity in Kenya.
SWOT analysis is the internal analysis of organizational Strengths (what an operation does well) and Weaknesses (what an operation does not do well) and as well as the external analysis of environmental Opportunities (potential favorable conditions for an operation) and Threats (potential unfavorable conditions for an operation); and it is a general tool at the initial stages.